GhostlyInc · Web SEO

Web SEO in practice.

Clear explanations of technical SEO, metadata, structured data, and multilingual configurations.

Browse guides View the workflow

Begin with the section of the site requiring attention

Search and sharing

Improve how crawlers interpret the page and how users see the link before clicking.

Share Localhost: Mobile Previews and Webhook Tests

Share a local website with clients, check it on your phone and receive webhooks using a temporary HTTPS link from GhostlyShare or cloudflared.

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JSON-LD Schema Markup Guide: SEO and Rich Results

Discover how to select JSON-LD schema, avoid rich result errors, validate structured data, and maintain honest markup. Use the SEO checklist now.

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Open Graph Images: Improve Shared Link Cards

Build stronger Open Graph images for shared links. Set dimensions, metadata and cache checks, then test the final link before publishing with this checklist.

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Image performance

Reduce image size, select better formats, and keep visual assets consistent for improved speed and SEO.

Optimise Website Images: Page Review and Checklist

Optimise website images before publishing. Find large files, fix sizes, improve loading, review metadata, and use the checklist to ship faster pages today.

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Best Web Image Converter: WebP, AVIF and Workflow

Discover how to select WebP, AVIF, local or online conversion, privacy considerations, and publishing checks. Follow the workflow before compressing images.

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JPG to WebP: A Practical Conversion Guide

Turn JPG images into WebP on your computer with PixelPress. Follow the steps, compare file sizes and process folders without uploading your pictures.

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JPEG to AVIF Conversion: Practical Image Audit Guide

Plan JPEG to AVIF conversion with an image audit for large photos, quality review, fallbacks and page speed. Follow the checklist before your next release.

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Publishing workflows

Transition from local tweaks to repeatable publishing, VPS, and server management processes.

Server tools hub for VPS file transfers and SSH routines

Transfer files from Windows to your VPS and manage connections with GhostlyBridge. Start with a practical guide and the right tool.

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A sensible sequence for enhancing a website

  1. Make clear what search engines and users view

    Begin with page titles, meta descriptions, canonical URLs, structured data, and Open Graph metadata to give the page a clear identity in search and sharing.

  2. Lower the page’s weight

    Resize large images to sensible dimensions and formats, maintain predictable responsive assets, and avoid loading unnecessary visual weight for visitors.

  3. Make publishing consistent

    Utilise local preview links, server workflows, and straightforward delivery routines to move improvements from your device to a public page without fragile manual steps.